Dec 21, 2021
Amid COVID-19, the retail landscape has undergone a major transformation in 2020. As a result, brick-and-mortar stores were forced to move online while consumers’ buying habits have also changed dramatically—accelerating growth in eCommerce rapidly.
However, getting website visitors to your e-commerce site is just the first step. Once they visit the site there should be a clear strategy as to how to convert these visitors to potential leads and then customers, seamlessly.
Converting website visitors to loyal customers is a priority for any e-commerce site—since this will directly affect the eCommerce site’s profitability and more importantly, its ability to grow. To increase their revenue, business owners must pick highly efficient solutions and adopt strategies to convert customers to their site.
According to the Unbounce Conversion Benchmark Report 2021 (Unbounce), the average conversion rate for eCommerce is 5.2%. If a site constantly has a low conversion rate it may:
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Leak revenue as a result of not persuading customers to make a purchase.
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Lower website rankings with low visibility and lack of presence will result in fewer people being able to find the website
Some key areas to consider when implementing a successful strategy for converting website visitors to loyal customers and reducing the bounce rate.
Content
One of the key reasons for the lack of conversion has been identified as not having proper content or product details. The term ‘Content is King’ has been used extensively and in an eCommerce site, this key—the perfect place to prove—and that is the product descriptions.
To make a purchase decision individual product pages need to offer accurate details about the product i.e. dimensions, specifications. It’s crucial to note that the product detail page is one of the most important things that affect the conversion — the page where online shoppers will make the purchase decision. This is can be also identified as the first page that comes as the “point of conversion” page.
Store Navigation
Another key concern raised for low conversion is complex store navigation. A complex eCommerce store layout will make it difficult to find products, search for alternatives, and ultimately complete the purchase.
It’s important to know that the primary purpose of an eCommerce site is to lead website visitors to potential leads and ultimately convert them into buyers.
If the navigation is complex and poor around the site there will be a roadblock in discovering products which will result in frustrating the website user and leads to high bounce rates. As per industry research, the average eCommerce bounce rate is 20% – 45% — while bounce rates below 20% are regarded as exceptional (HotJar). Providing a smooth shopping experience to website visitors will increase site conversion rates.
With the use of Conversational AI eCommerce sites’ can guide website visitors to products and services they are exactly looking for. Furthermore, when a user asks a question, the solution can guide them to the relevant section or page. This will greatly reduce visitors leaving the site unable to find what they are looking for and also improve retention.
Personalization
Offering a personalized experience to website visitors is also key in providing a remarkable online shopping experience. It’s important to let website visitors feel that they are being heard and supported in their purchasing process while improving their customer experience. This further will enable them to sell more via up-selling and cross-selling techniques.
It’s very important to offer a personalized experience—whether it’s product recommendations, suggestions, or offering appropriate alternatives—while being with the website visitor through the entire journey to help make the purchase.
However, personalization does not end there. This can continue after purchase too by offering personalization to answer enquires about shipping, order status, returns, or product changes. Furthermore, welcoming returning customers with a personalized message or product suggestions can greatly help build a strong customer relationship and increase the likelihood of purchase and increase CLV.
With the use of conversational AI and analytics, eCommerce sites’ can profile every user—which helps to deliver a personalized conversational experience.
We help you proactively engage with your customers through a meaningful conversation!
To answer the website conversion matter, eCommerce sites can use Conversational AI, which will enable you to automate conversations that will seamlessly convert leads into customers, in a non-intrusive and friendly manner, 24/7.
If these sound like things you need for your business, give us a call! We would love to chat about how we could partner with you on this important part of your business strategy.
Arithmix AI Team
Business Growth Amplified!